The sails of the Opera House, Australia’s most famous cultural heritage, will be used as billboards for the annual Everest horse race of New South Wales.
Images of the championship trophy, number of barricades, horseshoe-shaped candies and the distinctive colors of the traditional Everest horse race were shown by laser light on the surface of the sails of the Opera House. This is the first time Australia’s world-famous symbol has been used for commercial purposes.
Despite the enthusiastic support from the government of New South Wales, however, this advertisement has created fierce debate across the media and in the Australian community.
More than 270,000 people signed an online application to oppose the campaign. Opponents say the association between a race, a betting nature, and one of the country’s most famous cultural heritage, is a wrong decision.
Mike Woodcock, the first person to file a lawsuit, called on the authorities, the theater management unit and the Everest Horse Racing Organization to stop making the Opera House a billboard. Green MP Senator David Shoebridge even said this was an insult and asked the State Heritage Council of New South Wales to issue an immediate ban on advertising.
Despite rising opposition, New South Wales Premier Gladys Berejiklian has said he will continue to support the campaign. Ms. Berejiklian stated that everyone has the right to express their opinions, but this is absolutely an event for the best benefit of the community. According to Ms. Berejiklian, the authorities and the organizer of the Everest race have been negotiating for a long time and people should wait to see which images will be shown on the sad wings of the theater. Opera House, before making a personal judgment. According to Ms Berejiklian, the most important and correct thing for the government is to promote big local events. Laser shows promoting the Everest race at the Opera House will create the right balance.
Speaking on the 2GB radio channel, Australian Prime Minister Scott Morrison voiced his support for the decision of the state of New South Wales. Mr. Morrison sees this as one of the biggest events of the year and an opportunity to bring great economic benefits to the locality and to Australia. The Everest Horse Race is an annual event, held at the Royal Randwick Stadium of Sydney (New South Wales). This is one of the largest horse races in the world, with a total prize value of up to 13 million AUD (about 9.36 million USD).